E-Commerce Adoption and Consumer Behavior

Babita Neeraj Shukla

doi:10.55544/sjmars.2.1.4

Authors

Dr. Babita Neeraj Shukla Assistant Professor, Kalicharan P.G. College, Lucknow, INDIA.

DOI:

https://doi.org/10.55544/sjmars.2.1.4

Keywords:

E-commerce adoption, Omnichannel retail, Mobile commerce, Consumer behaviour

Abstract

This study examined the acceleration of worldwide e-commerce adoption and changes in consumer buying patterns. The findings emphasize that ease, widespread mobile use, and gaps in omnichannel strategies are the main factors driving the movement of retail towards online platforms. With the rise of e-commerce, conventional businesses must adapt by transitioning to seamless omnichannel models. Businesses that do not satisfy the need for integrated mobile, delivery, and omnichannel services will struggle as more consumers shift towards online shopping. Retailers must innovate across digital and physical platforms to maintain their market share in the future.

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